Aston Martin DBX: when British elegance meets SUV performance
- Mar 19
- 3 min read
Aston Martin has also succumbed to the SUV craze with the Aston Martin DBX. A vehicle with more than two doors… that's very rare for the British manufacturer! Known for its heritage of rather high-end sports cars, Aston Martin has expanded its expertise without compromising its signature luxury and elegance. A closer look at the Aston Martin DBX with Innova-Box, specialists in custom garage design and storage .

Aston Martin DBX: a new chapter for the British manufacturer
With the Aston Martin DBX, the British manufacturer is opening a new chapter in its history. Indeed, when you hear the name Aston Martin, you immediately think of James Bond adventures, the Goldfinger episode, and the legendary Sean Connery. We're a long way from SUVs. Until now, the British brand had resisted the siren call and the trend of Sport Utility Vehicles. But the opportunity was too tempting. Entering the SUV market offered the chance to attract new drivers and secure significant profits. The DBX arrived at just the right time for the brand, which needed to design a high-volume model, even if it meant alienating purists. Besides, it would have been a shame to let Maserati, Lamborghini, or Porsche have all the market share. Aston Martin therefore decided to join its competitors with a vehicle that is both high-performing and versatile, retaining all the characteristics of the iconic Aston Martin.
An Aston Martin at first glance
With the Aston Martin DBX, you know at first glance that you're looking at an Aston. The brand's signature grille, sloping hood, and sculpted lines... the Aston Martin DBX embodies all the hallmarks of the brand and its timeless elegance. These similarities are also found inside, with superior finishes and refined details that make the cabin a luxurious and ultra-comfortable space.
Despite these details and its status, the Aston Martin DBX has nothing to envy in sports cars when it comes to performance. Admittedly, it wasn't easy for the manufacturer to reconcile the style of classic coupes with a raised platform, but the result speaks for itself, and Aston Martin has succeeded. Under the hood of this multifaceted car, the brand has placed a twin-turbo V8 engine that produces impressive power. Advanced suspension systems and cutting-edge technology also equip this British off-roader. The goal: to ensure excellent road holding and exceptional handling, whatever the terrain.
A peek inside
As we mentioned earlier, luxury and comfort reign supreme inside. There's no mistaking the vehicle's heritage. The signature Aston Martin design cues are unmistakable. The DBX is equipped with a full suite of advanced technologies: a modern infotainment system, touchscreen, Bluetooth, Apple CarPlay… everything is designed to offer you a connected driving experience. You also benefit from safety features such as parking assistance, cruise control, and 360-degree cameras. Its greatest strength? Its versatility. This SUV combines the performance of a sports car with the practicality of a utility vehicle. Its interior is spacious, generous, and just as comfortable for the driver as for the passengers. As for the trunk, it can accommodate luggage and equipment for family getaways or adventures.

So, after a long journey, this adventurer deserves to find rest in a garage worthy of the name. “Innova-Box helps you design a bespoke space for your Aston Martin DBX,” explains Gérald Mouret, founder of the concept. “ Thanks to the combination of high-quality materials, lighting, and furniture, we create custom garages where parking your vehicle becomes a pure pleasure. As a car enthusiast, you can't bear to see your Aston Martin DBX in a sad and austere garage. You need to admire it and revel in its beauty. That's impossible in an ordinary garage. That's why we suggest you take it to the next level and offer it a truly luxurious setting.”

Aston Martin's announcement of its SUV project sparked a lot of reactions among car enthusiasts. For them, the British brand was essentially selling its soul to the devil. Ultimately, they had to acknowledge the manufacturer's brilliant move, a true success with its SUV. The Aston Martin style is preserved, the performance is there, and the promise is kept. A perfectly executed blend of style, comfort, and sportiness! And you, what will you choose for it?



