Lamborghini Urus: the Italian SUV at ease on all terrains

With the Lamborghini Urus, the Italian manufacturer has firmly established itself in the SUV market. The Urus is the first Super Sport Utility Vehicle to possess the soul of a supercar and all the agility of an SUV. A closer look at this symbol of performance and elegance with Innova-Box, specialists in luxury garage design and storage.

Lamborghini Urus: a highly effective, provocative style

Bold and aggressive design, angular shapes, sculpted lines… The Lamborghini Urus boasts a muscular and dynamic silhouette. Its designer admits he drew heavily on other models from the brand, such as the Aventador and the LM002, for its creation. With its long, sloping hood, flared fenders, and air intakes, the Urus exudes a strong front end and a distinct personality. And if the Lamborghini Urus was able to serve as a pioneer in the luxury SUV category, it's also thanks to the MLB Evo platform: a platform well-known to the Audi Q8, Volkswagen Touareg, and Porsche Cayenne.

Inside, luxury and sportiness coexist seamlessly. Premium materials blend together, and meticulous attention is paid to detail. The seats are upholstered in leather, while the sporty steering wheel and ergonomic dashboard offer an incredible driving experience. Despite its supercar performance, the Lamborghini Urus boasts a proper trunk and four full-size seats. This rugged vehicle is equally suited to everyday life and more dynamic, sporty experiences. The dashboard is understated, designed around three large digital screens. An 8-speed automatic transmission, paddle shifters, and supportive sport seats... the Italian manufacturer has left nothing to chance.

Changes for 2024

No brand can afford to ignore the highly profitable and popular SUV segment, not even the most prestigious and sporty brands like Lamborghini. This is also true for Ferrari with the Purosangue and Lotus with the Eletre. With the Lamborghini Urus, the Italian manufacturer took a decisive step to double its production capacity. To achieve this, a new factory was built in the heart of Lamborghini's home territory. But next year, the Italian firm will take another turn by phasing out the combustion engine versions in favor of a plug-in hybrid model of its SUV. Starting in 2024, a completely new version of the Lamborghini Urus will be launched. This model will be electrified with a plug-in hybrid system. It will be able to drive in all-electric mode, emitting no pollutants whatsoever. Details regarding its power output have not yet been revealed, but Lamborghini has no intention of disappointing its customers.

Choose the wildest SUV

Ready to tackle any terrain? From dirt tracks to sand, rocks to ice, the Lamborghini Urus offers you the freedom to choose. Since its launch in 2018, it has revolutionized the automotive world. Blending Italian elegance, power, and agility, it can take you anywhere. And for good reason: the Lamborghini Urus is the highest-performing SUV of the moment. This rugged vehicle is ready to conquer any terrain. To achieve this, it features an advanced traction system with six modes: Road, Sand, Snow, Sport, Race, and Dirt. The result: on and off-road, you'll have no trouble handling it.

Beneath its hood lies a 4.0-liter twin-turbo V8 engine capable of producing an impressive—and almost devilish—666 horsepower. The Lamborghini Urus thus combines all the ingredients for success. This was confirmed by sales figures for 2022: more than 5,300 units. So, if you are one of the lucky owners of this gem, why not extend the experience of luxury and versatility with the Innova-Box concept?

“After long journeys, too many beautiful cars end up in ordinary, soulless garages. There’s a real disconnect,” observes Gérald Mouret, founder of Innova-Box. “ To address this, we’ve developed a concept that allows us to create custom garages, tailored to your desires and the personality of your car. So, if you want to house your Lamborghini Urus in a space that reflects its character, we can create it from start to finish. Feel free to explore our projects and contact our team.”

The Lamborghini is an SUV that embodies the perfect marriage of refinement and sportiness. It's the ideal blend of performance and versatility. With its bold design and sophisticated interior, it delivers a unique driving experience, both on the road and on the track. Now it's your turn to experience it for yourself!